The Magical word of storytelling

Everyone is obsessed about this buzzword. why and how you could do it yourself?

I love coffee, people, and talking. Not necessarily in that order, but a significant portion of my life has been devoted to spending time with people, usually over coffee while we talked. They talked, told stories, and moved on to the next one. I enjoyed upgrading the best stories, making changes and tweaks, making them shorter or having a longer opening.

In everything I do, I enjoy telling stories. When I’m writing novels, creating brands, or creating articles or microcopy for my clients. When I teach, I especially enjoy incorporating a brand’s story into a lesson. Making a boring 90-minute class into a compelling story that inspires students to remember.

However, we abused this magical ability, storytelling.

We can no longer prevent anyone from claiming to be a self-proclaimed storyteller. There is no diploma, no minimum requirements, just someone who decides they want to teach. There are no numbers or KPIs to track, but storytelling is an ability, a skill, like being funny or being a businessman. You can’t claim to be funny or to be an entrepreneur. That should be said by someone else. I believe the same is true for storytelling.