Why I am leaving money on the table to pursue my passion

Nir Zavaro
3 min readJun 5, 2022

“I hope you understand,” I said quietly, fully knowing that even I did not entirely understand how big this one short sentence was.

We agreed to keep in touch and I hung up.

I had just refused a branding project, the kind I would usually be happy to take, but now things are changing. I am changing. Well, to be honest, my focus is changing. For the first time in over a decade, everything I do is directed toward a singular goal.

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Nir Zavaro

Implementing storytelling techniques into businesses. My new book F*ck the Slides is out. Helping you sell or raise capital in a few hours