Why I am leaving money on the table to pursue my passion

Nir Zavaro
3 min readJun 5, 2022

“I hope you understand,” I said quietly, fully knowing that even I did not entirely understand how big this one short sentence was.

We agreed to keep in touch and I hung up.

I had just refused a branding project, the kind I would usually be happy to take, but now things are changing. I am changing. Well, to be honest, my focus is changing. For the first time in over a decade, everything I do is directed toward a singular goal.

Nir Zavaro

Chief of Happiness. Owner @Streetwise. Marketer at heart, a salesman in spirit, entrepreneur, a storyteller, author of 2 novels, and lifelong educator