Words have power — Use them wisely

We invest in ideas, in words, in the things we can imagine, believe, and hope for. We do not invest in the tangible, we invest in words that can create a reality.

Nir Zavaro

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I had the pleasure of spending some time with a leader in a political party, running for the Turkish parliament. I loved her passion, her ideas, and her hopes. As we spoke, we went on to discuss the hero’s journey and why most politicians believe they can save us. In reality, we do not believe them. We feel what they say is more of the same, and we lose interest.

Words create worlds, remember that. You have the ability to achieve many things by using the right words, to build, create, swoop the people, destroy lives; it is all done with words.

Our conversation drifted and we started thinking about how to message the political ideas in such a way that invites the voters to be part of the hero’s journey.

One person can make a difference. One person can change the world. It would be interesting to see what happens in elections all over the world, whether good might still win. You see, good takes time, a long time to create, bad comes in and destroys it all with one sentence. Credibility, authenticity, integrity, those need time to build. Killing that truly takes minutes.

And we can make a change. We can decide to be positive. We can decide to wait before we pour our anger onto social media. We can ask to see more facts. We can decide we want positive instead of negative. The funny thing is, I know many people who are actively trying to help but are using negative words to do it. I believe in everything we do, both sides have a part to play, so both have some fault when things go south.

I had the chance to spend an amazing time in Cappadocia, Turkey. A one of a kind, special, even magical experience. During dinner, we were all happy, laughing, and exchanging stories when a friend sent me an Instagram message. This was one of those moments that reminded me why I usually travel without my sim card, to avoid…

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Nir Zavaro

Chief of Happiness. Owner @Streetwise. 3Xauthor, F*ck the Slides book is out for pre-orders, follow my newsletter for storytelling, brand , and marketing tips.